Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen di Kakiku Cemara Asri

Abstract

The purpose of this study was to determine the effect of service quality on customer satisfaction at Kakiku Cemara Asri, Medan. The type of research used by the writer is quantitative and the writer uses a questionnaire as a data collection technique. The number of samples used was 82 people obtained from the number of customer arrivals for one week using the Incidental Sampling technique, namely consumers who met the researcher by chance and matched the data source and the Slovin formula with a margin of error of 10% or 0.1. Data analysis used a simple linear regression test and data processing was carried out by researchers using the SPSS version 26 application. The results of the research showed that there was an influence between service quality and customer satisfaction at Kakiku Cemara Asri, Medan.