Analysis of Social Media Marketing at PT. Property Map of Indonesia Medan
Keywords:
Social Media Marketing, TikTok, MediaAbstract
The purpose of this research is to find out the social media marketing implemented by PT. PROPERTY MAP
INDONESIA MEDAN. In this study, the method used by researchers is a descriptive qualitative method. Technique
in collecting data through structured interview methods. Data obtained from structured interviews were conducted
through validity checking by using source triangulation. In taking the sample, the number of informants who
2 people from marketing and 2 people from social media were interviewed, and 1 leader from each
department. The data analysis method includes 3 (three) activities namely data reduction, data display, and drawing conclusions.
The results of the study show that how in social media marketing especially TikTok is used for
doing promotions still needs to be improved in responding to each comment in each content, try
build a good community in the field of TikTok to do promotions and sales as well
maximizing every content posted, not only that, promotion in social media marketing, especially TikTok
research has not been effective enough because according to the results of research in carrying out promotions or even in replying
each of these comments
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Copyright (c) 2023 Wendy Evander, Yuliana Yuliana, Arwin Arwin
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