Talent Management Model in Developing Female Students’ Entrepreneurial Competence: An Analysis of the Roles of Credibility and Personal Qualities

Abstract

This study aims to analyze the influence of credibility and personal quality on female students’ entrepreneurial competence through a talent management approach. The research is based on the importance of developing individual potential and character as part of the strategy to foster young entrepreneurs within higher education institutions. The study employs a quantitative survey method involving 80 female students of the Management Study Program at STIM Sukma Medan who have taken entrepreneurship courses. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS 26.0 software. The results show that both credibility and personal quality have a positive and significant effect on entrepreneurial competence, both partially and simultaneously. The coefficient of determination (R²) of 0.612 indicates that the two independent variables explain 61.2% of the variation in entrepreneurial competence. These findings highlight that credibility and personal quality are key components in character-based talent management models in higher education. This research provides practical implications for educational institutions to strengthen character development and entrepreneurship training programs to produce competent, ethical, and competitive female entrepreneurs.