The Effect of Problem Solving and Customer Recognition on Revisit Intention at Redoors Hotel Medan City

Abstract

Objectives of this study analyze the influence of Problem Solving and Customer Recognition on the revisit intention of Reddoorz hotel customers in Medan City. While previous research has focused more on star-rated hotels and tourist destinations, not many have focused on virtual budget lodging for hotel operators such as Reddoorz, especially application users. The method for sample selection in this study is NonProbability Sampling. The sampling technique uses the type of Purposive Sampling, where the researcher assesses the members of the population, which sample is in line with certain criteria with 105 respondents. The sample for this study used respondents who had used RedDoorz in the past year and were Generation Y or Z in Medan City. Research Results The overall variables used in this study show that there is an influence, seen from multiple linear regression that the influence between variables has a positive and significant value. Where the higher the value of the regression between variables, the greater the contribution of the influence given by the independent variable to the dependent variable. In addition, Problem Solving has a positive influence, and Customer Recognition also has a positive effect on Revisit Intention.