The Influence of Product Quality on Purchasing Decisions at PT Solusi Bangun Andalas Medan
Keywords:
Product Quality, Purchasing DecisionAbstract
PT Solusi Bangun Andalas is one of the cement producers in Indonesia with a current production capacity of 1.6 million tons per year. The purpose of this research is to find out whether there is a parsial influence of product quality purchasing decisions at PT. Andalas Building Solutions Medan. This type of research is quantitative research. The population in this study was 101 consumers who made purchases in March 2023 and using the Slovin formula obtained a sample of 50 respondents. Based on the results of research through the coefficient of determination test, the Adjusted R Square value obtained is 0.402, meaning that the Purchasing Decision variable can be explained by the Product Quality variable of 40.2% while the remaining 59.8% is influenced by other factors originating from outside the model this research such as brand image and service quality. Based on the partial test, it is concluded that product quality influences purchasing decisions.