Shrimp Paste Marketing Strategy in Lhokbanie Village to Improve the Community’s Economic Level

Abstract

This study aims to analyze the shrimp paste marketing strategy as an effort to improve the community’s economic level in Lhok Banie Village by examining internal and external marketing factors. The research uses a qualitative method with descriptive data collection techniques and SWOT analysis. Descriptive analysis is used to describe and summarize various conditions, situations, and variables of the problem. SWOT analysis is defined as the systematic identification of factors to develop a strategy that maximizes strengths and opportunities while minimizing weaknesses and threats.

Keywords: Marketing, Shrip Paste, Analysis SWOT.