The Influence of Dining Service Quality and Persuasion on Revisit Intention in Consumers of Alessa Public House Cafe Binjai City

Abstract

This study aimed to determine and analyze the effect of Dining Service Quality, and Persuation on Revisit Intention. The approach used by the researcher in this study is quantitative.  The type of data used is primary data. The population in this research is infinite, the sampling technique used in this study uses accidental sampling technique of as many as 135 samples. Data analysis was performed through SPSS. The results of this study state that Dining Service Quality has a significant effect on Revisit Intention, so it can be concluded that the first hypothesis is accepted. Persuation has a significant effect on Revisit Intention, so it can be concluded that the second hypothesis is accepted.