Marketing Strategy for Domestic and International Tour Packages at PT Let's Take a Tour

Authors

  • Ahmad Jailani Siregar Universitas Sumatera Utara
  • Paham Ginting Universitas Sumatera Utara
  • R.Hamdani Harahap Universitas Sumatera Utara

Keywords:

Strategy, Marketing, Tour Packages

Abstract

This research discusses Tourism, one of the largest industries in the world and is a sector that many countries rely on. This study aims to find out the marketing strategy of tour packages in PT. Let's Tour on Domestic and International Tour Packages. This research method was carried out to consumers of PT. Let's Tour, The reason for choosing this location is because PT. Yuk Kita Tour is a travel agency that is different from other travel agencies. The types and sources of data in this study use qualitative data types, such as: the results of descriptive interviews, the potential attraction of tourists of PT. Let's Take a Tour and two data sources, namely primary data sources and secondary data sources. In collecting data using three techniques, namely: observation where this research is carried out by direct observation of PT. Let's take a tour. To determine the informants using the purposive sampling technique, the researcher determines in advance who is the sample, and mentions the status of each according to the researcher's wishes and objectives. Research Results of PT. Let's Tour Implement the SO strategy by increasing sales promotion to the target market, increasing cooperation with hotels and travel agents and maintaining diversity and innovation in product and service quality. ST Strategy By further increasing cooperation with other travel agencies, and improving the quality of service. WO's strategy to increase promotion through mass media, and print brochures, expand market segments and improve the quality of human resources in education and training. Meanwhile, the WT strategy is to increase promotional activities and increase human resources. PT. Let's Tour to have its own transportation, improve education and training for employees and provide appropriate compensation, as well as update the architecture of the building and office equipment.

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Published

30-09-2023

How to Cite

Siregar, A. J., Ginting, P., & Harahap, R. (2023). Marketing Strategy for Domestic and International Tour Packages at PT Let’s Take a Tour. Cendana International Conference on Social and Technology, 1(1), 146–150. Retrieved from http://prosiding.politeknikcendana.ac.id/index.php/CICoST/article/view/383