The Influence of Product Quality on Consumer Purchasing Decisions at PT Sinar Cakrawala Gemilang

Authors

  • Shelly Wijaya Politeknik Cendana
  • Nurjafa Liaufaldi Politeknik Cendana
  • Supriyanto Supriyanto Politeknik LP3I Medan

Keywords:

Product Quality, Purchase Decision

Abstract

The purpose of this research is to determine the influence of product quality on consumer purchasing decisions at PT Sinar Gemilang Cakrawala. The method used in this research is descriptive method, this type of research is quantitative data, primary data obtained through questionnaires. The research population that will be used in this research is all consumers who make purchases from the company, totaling 1,457 consumers. Because the entire population of only 1,457 consumers will be used as a sample, the sampling technique that will be used is the Slovin technique with a confidence level of 90% and an error rate of 10% where 94 samples were obtained. The analysis technique used is simple linear analysis and statistical tests, namely t-test (partial) using SPSS (statistical package for the social sciences) software. Test results show that product quality partially influences consumer purchasing decisions at PT Sinar Gemilang Cakrawala.

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Published

04-10-2023

How to Cite

Wijaya, S., Liaufaldi, N., & Supriyanto, S. (2023). The Influence of Product Quality on Consumer Purchasing Decisions at PT Sinar Cakrawala Gemilang. Cendana International Conference on Social and Technology, 1(1), 80–84. Retrieved from http://prosiding.politeknikcendana.ac.id/index.php/CICoST/article/view/361