The Influence of Product Quality on Purchasing Decision towards K-Pop Album and Merchandise

Abstract

The purpose of this research is, author want to identify the problem of "Is there an influence of product quality on purchasing decisions for K-Pop album and merchandise?". The aim is to find out the partial influence of product quality on purchasing decisions for K-Pop albums and merchandise. Author use associative quantitative research methods. Associative research is a research method that asks questions between 2 or more variables. The data collection technique used by the author in this research was a questionnaire. The population used for this research was 68 K-Pop fans in Buddy Medan community. Based on the calculations using the SPSS version 22 program application, the coefficient of determination test result showed that product quality influences purchasing decision by 39,3% and the remaining 60.7% is influenced by other factors that were not tested in this research. Based on the T test result, it can be seen that product quality has a significant influence on purchasing decision with a significance value smaller than 0,05.