The Effect of Service Quality on Customer Loyalty at Teko Healthy Resto, Medan

Authors

  • William Lawren Politeknik Cendana
  • Tasik Utama Politeknik Cendana
  • Mangihut Tampubolon Politeknik Cendana
  • Jayanti Jayanti Politeknik Cendana

Keywords:

Service Quality, Customer Loyalty

Abstract

Teko Healthy Resto is a restaurant that provides and sells a very healthy vegan food menu for people who want to learn about healthy vegan patterns for their daily lives. This study aims of this research is to find out whether there is an Effect Of Service Quality on Customer Loyalty at Teko Healthy Resto, Medan. The sample for this research was 97 customers who had made purchases from March 1, 2023 to March 15, 2023 at 10.00 to 15.00 W.I.B. using accidental sampling technique. By using the accidental samping technique, which means that the sampling technique is a form of sampling based on coincidence, where anyone who coincidentally meets the researcher and is considered suitable to be a data source becomes a sample for this researcher. The data collection method that the author uses is a questionnaire. Data analysis uses a simple linear regression test, while data processing uses the help of the SPSS application. The research results show that the Service Quality have a positive and significant effect on Customer Loyalty at Teko Healthy Resto Medan.

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Published

04-10-2023

How to Cite

Lawren, W., Utama, T., Tampubolon, M., & Jayanti, J. (2023). The Effect of Service Quality on Customer Loyalty at Teko Healthy Resto, Medan. Cendana International Conference on Social and Technology, 1(1), 31–37. Retrieved from http://prosiding.politeknikcendana.ac.id/index.php/CICoST/article/view/342