The Influence of Service Quality on Purchasing Decisions at CV Indo Surya Abadi

Abstract

CV. Indo Surya Abadi is a company engaged in the marketing of building materials. Over time, the company experienced a decline in sales due to a decrease in consumer purchasing decisions. The decline in consumer purchasing decisions for goods offered by companies can be seen from the decrease in the number of consumers who purchase company goods every year. The purpose of this research is to determine the influence of service quality on purchasing decisions at CV. Indo Surya Abadi. The method used in this research is descriptive method, this type of research is quantitative data, primary data obtained through questionnaires. The research population that will be used in this research is all consumers who make purchases from the company, totaling 14,559 consumers. Because the population used is 158 consumers, the population will be reduced using the Slovin sampling technique with a confidence level of 90% and an error rate of 10%, where 99 samples are obtained. The analysis technique used is simple linear analysis and statistical tests, namely t-test (partial) using SPSS (statistical package for the social sciences) software. The test results show that Service Quality has a significant effect on Purchasing Decisions at CV. Indo Surya Abadi